The Internet is kind of a mixed bag. On the one hand it's a boundless resource. It's brimming with optimism and explores the reaches of human potential through positivity, sharing, and paying it forward. On the other, there's a seedy underbelly where cynicism reigns. Thankfully, more and more people are looking for content that explores the former description, which is perfect for media and entertainment company, SoulPancake.
In the very first video of our new series, Made By, we talked with the guys behind SoulPancake about their mission statement. Started by Rainn Wilson of The Office fame, SoulPancake offers up original content that isn't afraid to wear positivity on its sleeve. “We wanted to make heart-centered content that made the world a better place,” Rainn says. And so far, the company appears to be doing exactly that.
SoulPancake launched in 2009 as a web presence. Shortly thereafter, Rainn published a New York Times bestselling book SoulPancake: Chew on Life's Big Questions. Following that, the YouTube channel launched in 2012, and that's when things got interesting. I mean, who hasn't heard of (and been uplifted by) Kid President?
The entire team is dedicated to being of service to humanity at large and their way of doing that is through the development of fun, heartwarming content that enlightens, inspires, and works to make the world a little bit better. “I always wanted to be of service in my work,” says CEO and Executive Producer, Shabnam Mogharabi, who studied journalism due to a desire to tell stories. At SoulPancake, she and the entire team put their collective talents to work in greater service to the world.
Brevity plays a big role in SoulPancake videos. “We're always trying to break it down to the bare bones,” says editor Cassidy Damore, “What is the most amount of story we can get out of the smallest amount of time?” Much of that is dictated by the format. YouTube is known for offering bite-sized chunks of content for quick consumption.
However, time limits don't restrict the amount of feels packed in each video offering. “We always try to say, ‘How can we inject more heart into this?'” says filmmaker, Jacob Menache, “‘How can we get the audience to feel and be aligned with what we're trying to say?'”
It's easy to drown in cynicism these days but creative companies like SoulPancake offer an enthusiastic counter to the quipping majority. “I think it's important to use the web as a force for good,” says Wilson. “To connect hearts, and uplift souls, and open eyes, that's a great mission and that's what we're about.”
Enough talking! Here's our first Made By film featuring SoulPancake:
In our 'Made By' video series we feature and celebrate some of the most innovative, creative and successful people from around the world. Don't miss the next episode by subscribing to our YouTube channel.