Startup Down Under: Meet the Thriving Australian Tech Scene

by Collis Ta'eed, CEO, Founder, Reformed Web Designer.

Envato HQ Melbourne, Australia

At Envato, we couldn't be prouder to be Australian. We're headquartered in the capital of Victoria, and staffed by some of the city's finest bicycle riding, artisan coffee drinking, tim tam loving, tech staff you'll ever meet. In fact when you hit the highest levels of sales on our marketplaces, you get sent vegemite, which all Australians know is the food of the elite.

But we're not the only Aussie startup. In fact there's a thriving tech scene in Sydney, Melbourne, and across the country. Since today is Australia Day we polled our team in the office for Australian tech startups they think are awesome. The list is even bigger than expected. And yes, we threw in a few of our local competitors - here's a free backlink from, Happy Australia Day! :-)

As a way to gauge the different sites, we thought we'd use the imperfect, but kinda useful, Alexa traffic ranking data. We've ordered the list from largest to smallest sites (according to Alexa). It's not the best measure for a lot of the sites, for instance Half Brick Studios who make the amazingly popular Fruit Ninja game really aren't about traffic to their website. Nintex who make one of the most popular Sharepoint tools are similarly not a traffic site so much as they are an enterprise machine! Nonetheless Alexa gives a little context to the list.

So Australians, let us all rejoice, for we are young and techy. (Yes, I just did that.)

The List

(Descriptions are a mix of descriptions from team members who sent these in, and title tags from the sites.)

Envato Owners of,,,, and more.
Alexa Rank: 113 (ThemeForest)

Hire Freelancers and Find Freelance Jobs Online.
Alexa Rank: 487

Learn HTML, CSS, JavaScript, PHP, Ruby & More.
Alexa Rank: 888

From the Sitepoint team, leading marketplace for buying web businesses, domains and apps.
Alexa Rank: 1,114

Big community of designers and design competitions, also started by the Sitepoint team.
Alexa Rank: 2029

SaaS based eCommerce solution that is going head to head with Shopify, Volusion and co.
Alexa Rank: 2,965

Massive crowdsourced art and design for apparel and prints.
Alexa Rank: 3,209

World Famous Software Development and Collaboration Tools.
Alexa Rank: 6,079

Campaign Monitor
Send beautiful email newsletters with Campaign Monitor.
Alexa Rank: 6,165

Similar to 99Designs, a big design competitions network.
Alexa Rank: 7,289

Known for their inexpensive TVs and wide range of gadgets.
Alexa Rank: 10,353

A tool for making design more accessible.
Alexa Rank: 11,200

The Catch Group
Owners of,,,, and
Alexa Rank: 15,462

Learn Web Development and Design from the Sitepoint team.
Alexa Rank: 24,871

Discover how to get anywhere by plane, train, bus, ferry and automobile.
Alexa Rank: 25,646

POS software you'll love to use.
Alexa Rank: 28,739

A curated market of web devs and designers to do small tweaks to web projects.
Alexa Ranking: 31,232

BugHerd is the easiest way to capture client feedback,
resolve issues and manage your projects.
Alexa Rank: 44,324

Australian Forex - International Money Transfers.
Alexa Rank: 45,611

We're the global leader in solving business challenges through predictive analytics.
Alexa Rank: 48,812

Online Forex Trading.
Alexa Rank: 59,922

Simplify your domestic and international shipping without hiring an army. Easy automation without the pain of training a system. We already did that.
Alexa Rank: 65,556

Find the best flights to anywhere.
Alexa Rank: 72,468

Selling products online or digital downloads is easy with Selz Free online store. No contracts, no merchant account or programming is needed.
Alexa Rank: 76,795

Shoes of Prey
Design Custom Made Shoes.
Alexa Rank: 94,821

CoinJar is your Bitcoin wallet on the go.
Alexa Rank: 101,748

The most widely-used online collaboration platform in the world for construction, infrastructure, energy and resources projects.
Alexa Rank: 102,419

Find people to help you around the home and office.
Alexa Rank: 106,524

Simply beautiful practice management software
Loved by thousands of Healthcare Practitioners around the world.
Alexa Rank: 111,700
Run iOS Apps in the Browser.
Alexa Rank: 129,601

Ninja Blocks
Ninja Blocks are tiny cloud enabled computers that can sense their environment by receiving input from a variety of sensors & can affect their surroundings by controlling lights, power sockets, and other actuators.
Alexa Rank: 133,000

Simplified global website acceleration and live streaming.
Alexa Rank: 140,820

The light bulb reinvented.
Alexa Rank: 145,276

Accept registrations and drive ticket sales for any sized event.
Alexa Rank: 194,718

Online Event Registration Software.
Alexa Rank: 199,930
Find great films on your favourite service.
Alexa Rank: 212,791

Personalized & interactive dashboards improve performance at all levels of your organization.
Alexa Rank: 272,509

Pin Payments
Pin Payments helps Australian companies sell to a global audience.
No gateway or merchant account required.
Alexa Rank: 282,943

Half Brick
Makers of Fruit Ninja.
Alexa Rank: 289,656

Find the best places for great coffee.
Alexa Rank: 309,925

Tablo Publishing
Publish Better Books. Social self-publishing for great authors, like you!
Alexa Rank: 315,320

Discover a fresh box of luxe beauty mini's monthly. 5+ surprise products delivered to your door.
Alexa Rank: 326,509

Nintex Workflow is the leading SharePoint workflow product, used in thousands of organizations across the globe to automate business processes.
Alexa Rank: 381,285

Personal finance made simpler, smarter and secure.
Alexa Rank: 468,372

Email Spam & Virus Filter.
Alexa Rank: 499,220

Culture Amp
Surveys your employees will love to take. Analytics that tell you everything you need.
Alexa Rank: 548,811

Get inspiration, advice, and recommendations from travel experts around the world.
Alexa Rank: 693,066

What is the market price for...?
Alex Rank: 730,141

Speak to a lawyer for free.
Alexa Rank: 833,642

Find Great Classes and Courses.
Alexa Rank: 850,503

Join the world's largest clothes swap party!
Alexa Rank: 905,057

Showcase your favorite objects.
Tell the stories behind them.
Share a little piece of you with the world.
Alexa Rank: 952,466

Sell anything off any medium without apps. BuyReply enables consumers to email to buy, tweet to buy and scan to buy.
Alexa Rank: 934,291

Chic designer furniture and unique home furnishings.
Alexa Rank: 944,359

Zwift International
Taking the hassle out of building and marketing your business online.
Alexa Rank: 997,427

With our online SMS system you can easily send and receive SMS from PC or Mac and send from email to SMS through any email client.
Alexa Rank: 1,106,568

Outsource local small jobs & trivial tasks.
Alexa Rank: 1,190,106

Mentorship, seed capital, connections and opportunities for Australian web startups.
Alexa Rank: 1,269,766

InsideTrak combines thousands of job ads with anonymous employer reviews to give you the job search advantage. Simply post your review of a current or former employer to see everyone else's and get the inside word, before you apply.
Alexa Rank: 1,379,636

Keep your hands on the keyboard and boost your productivity! Shortcat is a keyboard tool for Mac OS X that lets you "click" buttons and control your apps with a few keystrokes. Think of it as Spotlight for the user interface.
Alexa Rank: 1,475,132

Annex Products
Annex Products is an Australian based company that creates unique, innovative functional accessories for mobile devices. Best known for the QuadLock.
Alexa Rank: 1,577,282

Harvest Box
Healthy and delicious snacks straight your desk.
Alexa Rank: 1,681,656

Surf, wind, tide and weather at your local beaches.
Alexa Rank: 1,901,119

Flirtey is the world's first autonomous aerial delivery company.
Alexa Rank: 1,908,903

Wholesale Cloud For Solution Providers.
Alexa Rank: 1,948,199

The Fitzroy Academy
We help people shift their careers in 4 weeks.
No books. No tests. Nothing to get in the way of getting shit actually done. Get in, skill up and kick the industry in the face.
Alexa Rank: 2,014,522

Podzy provides enterprises with a private platform for implementing a secure on-premise file sync and share solution as an alternative to consumer-grade solutions like Dropbox.
Alexa Rank: 2,848,206

Nitro PDF
From the desktop to the Cloud, everything you need to create, convert, edit and securely share PDF files.
Alexa Rank: 2,974,712

Modbot is a system of affordable and re-usable modules that snap together, filling the gap between $100 hobby and $20,000 industrial motion equipment.
Alexa Rank: 3,304,114

We're building personalised audio services that help people stay informed and entertained.
Alexa Rank: 3,334,310

An Australian startup for Online Certified Professional Development for Lawyers.
Alexa Rank: 3,395,203

Global Retailers, Distributor and Manufacturers of awesome Film and Photog equipment.
Alexa Rank: 3,904,604

Create, Sell, Deliver and Track online courses in one easy-to-use system.
Alexa Rank: 4,867,503

Axiflux® was incorporated in Melbourne, Australia in August 2011 to research, design, manufacture and distribute a revolutionary range of electric motors and generators through strategic joint venture partnerships with key industry players worldwide.
Alexa Rank: 5,826,254

myCube Australia
My Cube's solution is to provide Entrepreneurs a low cost, low risk, real retail platform to start their retail business at premium retail real estate.
Alexa Rank: 6,251,091

One place changing health for everyone everywhere.
Alexa Rank: 6,847,759

etaskr is the task marketplace for enterprise.
Alexa Rank: 7,096,287

Native Tongue
Innovative Mobile Apps & Games that help people learn a second language.
Alexa Rank: 7,189,752

Buildbox hosts the tools, and run the tests on your own infrastructure giving you complete control.
Alexa Rank: 9,691,072

Tutor On Demand is focussed on finding the best teachers in the world and making them accessible to 1000’s of students across the globe.
Alexa Rank: 9,805,408

Billcap is an online platform that unlocks smart meter value for energy retailers and their customers.
Alexa Rank: 10,732,183

Sell to your fans and followers by sharing a photo.
Alexa Rank: 11,746,368

Data Migrators
We've delivered world class Data Migration solutions for some of Australia's largest Utilities clients.
Alexa Rank: 17,294,180

HotDoc is dedicated to promoting equity and accessibility in Australian healthcare. Its aim is to empower patients and doctors with a simple and convenient way of connecting online.
Alexa Rank: 24,124,739

Know of an Aussie tech startup that's missing from the list? Drop a comment with a link below!

Also be sure to check out TheNextWeb's recent article: Starting up down under: The guide to Australia’s growing startup scene

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